The exhibition of Spanish artist Xavier Puigmartí "Clouds for sale" will be inaugurated on Sunday February 17, 2013 at 7:00 PM at the Mashrabia Gallery of Contemporary Arts (8, Champollion St., Downtown Cairo, phone number 0225784494). The exhibition runs until March 14, daily except Fridays, from 11:00 AM to 8:00 PM.
The current crisis model and its special emphasis in the artistic field require new thinking strategies. Some of the most evocative are emerging around social networks, real fields of social and cultural activism. Xavier Puigmartí is an "artist of facebook". Tired of working in his studio painting and drawing, but with little chance to show his work, has decided to use this space as a virtual gallery, an imaginary museum for passing his works, landscapes with a beauty and plasticity almost magical, cloudy skies where sometimes appears Cosmic, the character that he created, irreverent and cheeky, and through which he expresses himself. Cosmic, like his creator, lives between Barcelona and Egypt and he likes to share adventures with all his friends of Facebook, an aesthetic and political journey, through which he has created a virtual artistic community. However, the high visibility of the network is in contrast with his limited economic possibilities. A worry that Cosmic transferred to his friends, upset that no one take this problem seriously. So "if there is no money" he declared with his usual impertinence "we have to sell clouds"! The idea came seeing the show windows of Cairo shops, where he discovered in their crystals, clouds painted with a very special color: Spanish white. The images of these clouds that resembled those of his paintings inspired him to create a "clouds store".